Post-Pilot Customer Growth Strategies

Our Ongoing Attribution Strategy: Elevate Your Marketing Game

Congratulations on completing the Corvidae pilot program! Now, let's take your marketing to new heights with an ongoing attribution plan that harnesses the full power of Corvidae’s insights.

1. Attribution Audit

• Objective: Identify key focus areas by evaluating your current attribution model, touchpoints, and overall marketing efficiency.

• Steps:

  • Model Review: Analyse and refine your current setup.

  • Touchpoint Deep Dive: Assess how touchpoints, including paid social and programmatic channels, drive your funnel.

  • Metrics Analysis: Review blended ROAS and CPA.

2. Implement Corvidae’s Model

• Platform: Use Corvidae to stitch together longer customer paths for a true view of the journey.

• Data Integration: Connect insights from Google Ads, Meta, Criteo, RTB House, and more.

3. Optimize Channels & Budget

• Channels: Include all online channels—paid (Google Ads, Meta, Criteo, RTB House) and organic (SEO, content marketing).

• Metrics Focus:

  • Blended ROAS: Track overall revenue efficiency.

  • Blended CPA: Measure cost per acquisition.

• Campaign Impact: Recognize that some campaigns are crucial for influencing blended ROAS, even if they don’t drive direct sales.

• Budget Strategy: Allocate based on real-time performance, maintaining a 5% control group for accuracy.

4. Opportunity Reporting & Review (if in License)

• Frequency: Bi-weekly meetings.

• Includes:

  • Blended Metrics: ROAS and CPA.

  • Channel Performance: Contribution of each channel.

  • Campaign Influence: Role of campaigns in blended ROAS.

  • Revenue Attribution: Flow of revenue through the journey.

5. Continuous Improvement

• Optimize: Refine campaigns based on insights.

• Enhance: Improve key touchpoints.

• Test & Learn: Conduct ongoing tests to boost results.

• Adapt: Adjust strategies based on evolving trends.

6. Client Support

• Insights/Progress Meetings: Regular meetings as needed for updates on performance and progress with the Corvidae models.

• Team Collaboration: Work collaboratively with you and your paid media team to make sure your ads are preforming to the best of their abilities.

• Ongoing Training: Leverage insights from the pilot for continuous support.

Ready to revolutionize your strategy? With Corvidae’s model, you’re not just tracking—you’re mastering the customer journey. Let’s make your marketing more impactful than ever!