Connecting all other AdTech
Tagging all other AdTech
If you need assistance in setting up your AdTech tagging please contact your Customer Success Manager.
If the AdTech you would like to connect is not a member of our supporet list, you can still measure the performance of Campaigns managed within it, however Corvidae will not be able to collect display any campaign setting or spend data within your Corvidae account.
Manual Tagging
In these cases manual tagging is necessary. Please populate all existing and new campaigns with the following query string parameters.
If a campaign is published without these values you may not be able to identify it in your Corvidae account, and this information is not recoverable.
Parameter | Expected Value(s) | Description |
|---|---|---|
|
| This tells us which AdTech is used to manage the Campaign. Provide the AdTech name in lower case with no spaces. For example If the AdTech you would like to connect is not listed here, please contact your Customer Success Manager. |
| {campaign name} | Campaign Name will be displayed under the “Campaign” column in all Corvidae reports. We recommend matching the value in this parameter to the name of the Campaign in your AdTech exactly, making it easy to cross-reference between your Corvidae report and the AdTech which manages it. If the Campaign name includes any special characters (including spaces) it must be URL encoded. To encode your Campaign names we recommend https://www.urlencoder.org/. In some cases - like Meta Ads - it is possible to include a variable or “macro” which will automatically populate the campaign ID. In other cases it is necessary to hard-code the value for each ad or campaign. Some AdTech - like Meta Ads - maintains the first campaign name ever assigned to a campaign throughout its lifetime. If you later change the name of the campaign, the AdTech will continue to use the original campaign name as its unique identifier. |
Example
A complete tracking parameter string in TikTok For Business might look like this?qc_adtech=toktokfb&campaign=example%20campaign%201