Connecting your Data Sources to Corvidae

Connecting your AdTechs to Corvidae

Connecting your AdTech to Corvidae offers visibility of your Campaign performance inside Corvidae, and a number of additional features depending upon the AdTech connected.

Guides

Features

Automated performance

An AdTech account connected to Corvidae with the correct permissions will have new Conversion Actions created within it for each model in your Corvidae account. Those conversion actions are updated every day with AI enhanced attribution data and can be used as Campaign objectives in your AdTech to automatically improve performance.

Campaign data enrichment

Connecting an AdTech to your Corvidae account allows us to collect Media Spend, Budget, Budget Cadence, and a number of useful pieces of metadata at Campaign, Ad Set, and Ad levels. When blended with AI-powered attribution modelling this allows us to calculate ROAS, CPA, and facilitates performance modelling.

Automated tracking

Corvidae can add tracking parameters to your Campaigns automatically, saving you the trouble of managing them yourself.

Supported tracking parameters

Parameter	Expected Value(s)	Description
qc_adtech	google meta microsoft criteo rtbhouse etc.	This tells us which AdTech is used to manage the ad, and in turn with AdTech API we use to connect marketing data with website traffic data.
qc_adtech_aid	{account id}	Account ID allows us to identify the specific AdTech account the ad belongs to.
qc_adtech_cid	{campaign id }	Campaign ID identifies the exact Campaign which generated clicks to your website.
qc_campaign	{campaign name}	The name of the campaign as displayed in your AdTech. Some AdTech - like Meta Ads - maintains the first campaign name ever assigned to a campaign throughout its lifetime. If you later change the name of the campaign, the AdTech will continue to use the original campaign name as its unique identifier.

Connect to your Analytics services

Connecting to analytics services enables certain useful features within Corvidae, including creating a comparison between your old Analytics channel attribution and your new AI-powered Corvidae view, or drawing in organic search data for a rich view of search cannibalisation.

1. Visit the Connections page in your Corvidae account

2. Under “Available Connections” find the analytics service you would like to connect and click “Connect”

3. Authorise your analytics service account using an admin login. If you do not have admin access to your Meta Ads account, please visit the User Management page and invite an analytics account admin.

4. Select all the primary analytics account which measures your tracked Propertiey and click “Add Accounts”.