Connecting RTB House to Corvidae

What does connecting to RTB House do?

Campaign data enrichment

Connecting RTB House to your Corvidae account allows us to collect Media Spend, Budget, Budget Cadence, and a number of useful pieces of metadata at Campaign, Ad Set, and Ad levels. When blended with AI-powered attribution modelling this allows us to calculate ROAS, CPA, and facilitates performance modelling. To see the Criteo Connection in action speak to our Growth Team for a demo.

Connect your RTB House account to Corvidae

RTB House don’t currently offer the functionality required to automatically make a connection. Please add app@corvidae.ai to your RTB House account, and send this page to your RTB House Technical Account Manager requesting implementation of Corvidae tracking.

Connecting your RTB House account is the first of two steps to importing rich, contextual AdTech data into your Corvidae attribution suite. To do so, contact your customer support manager. If you dont’t already have a Corvidae account speak to our Growth Team.

We will need to generate the following details - which can be granted to Corvidae by adding app@corvidae.ai to your RTB House account.

CODE

{
  "accountName": "string",
  "advertiserId": "string",
  "username": "string",
  "password": "string"
}

Add Corvidae tracking parameters to your ads

Once the connection has been established, please request that your RTB House account manager add the following parameters to each of your subcampaigns:

All values must be URL encoded if they can contain special characters

Parameter	Value
CODE `qc_adtech`	CODE `rtbhouse`
CODE `qc_adtech_cid`	CODE `{CAMPAIGN_GROUP_HASH}`
CODE `qc_campaign`	CODE `{CAMPAIGN_NAME}`

A complete RTB House tracking parameter may look like this before macros are resolved:

CODE

?qc_adtech=rtbhouse&qc_adtech_cid={CAMPAIGN_GROUP_HASH}&qc_campaign={CAMPAIGN_NAME}

And like this after resolving them:

CODE

?qc_adtech=rtbhouse&qc_adtech_cid=923450c40ee7a&qc_campaign=core%20audience