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Connect Meta Ads to Corvidae

What does connecting to Meta Ads do?

Connecting Meta Ads to your Corvidae account allows us to collect Media Spend, Budget, Budget Cadence, and a number of useful pieces of metadata at Campaign, Ad Set, and Ad levels. When blended with AI-powered attribution modelling this allows us to calculate ROAS, CPA, and facilitates performance modelling. To see the Meta Ads Connection in action connect it now or speak to our Growth Team for a demo.

Connect your Meta Ads account to Corvidae

Connecting your Meta Ads account is the first of two steps of importing rich, contextual AdTech data into your Corvidae attribution suite. To do so follow these instructions:

  1. Visit the Connections page in your Corvidae account

  2. Click on “Make a Connection”

  3. Select Meta Ads from the resulting modal

  4. Authorise your meta account using an Admin login. If you do not have Admin access to your Meta Ads account, please visit the User Management page and invite a Meta Ads account manager.

Please repeat these steps for all Meta Ads accounts which direct traffic to your tracked domains.

The connections page is currently in Beta. If you do not have access to this feature please contact your Customer Success Manager.

Add Corvidae tracking parameters to your ads

Once you have added connections to all of your Meta Ads accounts Meta require you to manually add tracking parameters to pass data to external analytics tools. To add Corvidae tracking parameters to each of your Meta Ads please:

  1. Log in to Facebook Ads Manager and visit the Ads Tab

  2. Hover the Ad you would like to add tracking parameters to and click on “Edit”

  1. Scroll down to Tracking and click on “Build a URL Parameter”

  1. Clicking “Add Parameter” in the resulting modal add the following two parameters:

Parameter name


  1. Press “Apply”

  1. Finally press “Publish” to to save your changes

  2. Please repeat this process for each live Ad

Every new Ad created must include these 3 parameters in order to be correctly joined to Corvidae attribution data.

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