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Sending offline events from your back-end services

The best method of logging non-web events is to call your Corvidae ingress pixel via your corvidae tracking subdomain, or using its IP directly.

In this example I will assume

  • Transactions are occurring outside of the tracked web properties

  • A transactionId can be supplied at the point of Transaction

  • Your Corvidae subdomain has already been configured

When the Transaction is detected by your backend system, an https request should be made immediately to your ingress pixel, containing necessary information about the transaction, a transactionId which matches a transactionId which occurred on your website.

This is a sample request made in Windows PowerShell

CODE
Invoke-WebRequest -UseBasicParsing -Uri "https://corvidae.example.com/i?timestamp=1735689600000&event=tr&trackerVersion=na&appId=your-app-id&platform=server&digitalProperty=your-property-name&timezone=Europe/London&characterSet=UTF-8&eventID=unique-event-id&visitorId=a8469964-2f2d-41fe-94fa-7e71c1df1022&sessionId=b1aadba2-97c4-4c48-9fff-ae9b51579470&userId=8679739f-8a1c-48fb-b498-d46b78e0fa01&conversionName=your-conversion&orderId=1234abcd&currency=USD&revenue=1000.99&tax=200.2&shipping=14.99"

The URL is broken into components, the first of which is the request target

Protocol + Hostname

https://corvidae.example.com

The location of your Corvidae tracking subdomain

Path

/i

The requests ingress identifier

Then following the query string delimiter ? are the values for ingestion

Key

Value

Description

timestamp

1735689600000

The millisecond timestamp in UTC the moment the request is made

event

tr

tr identifies this event as a transaction

trackerVersion

na

na tells Corvidae this is a request from an external system

appId

your-app-id

Identifies your Corvidae application

platform

server

server identifies the “client” type

digitalProperty

your-property-name

A property name congruent with the respective property in your Corvidae account

timezone

Europe/London

The timezone of the server from which the request is being made

characterSet

UTF-8

The charset of the request

eventID

unique-event-id

A unique ID for this event. If the same ID is sent more than once, requests beyond the first will be deduplicated and ignored.

visitorId

a8469964-2f2d-41fe-94fa-7e71c1df1022

The ID of the web visitor who is responsible for this transaction, if available.

sessionId

b1aadba2-97c4-4c48-9fff-ae9b51579470

The ID of any session for the web visitor who is responsible for this transaction, if available.

userId

8679739f-8a1c-48fb-b498-d46b78e0fa01

The ID of the user who is responsible for this transaction, if available.

conversionName

your-conversion

A conversion type name congruent with the respective conversion in your Corvidae account. Sale for example.

transactionId

1234abcd

The unique order ID for this Transaction. Duplicative Order IDs after the first will be discarded from your reporting data.

currency

USD

The currency code for the currency this Transaction was completed in, and the currency that your Corvidae account has been assigned. E.g. GBP

revenue

1000.99

Decimal for the gross value of this Transaction

tax

200.20

(Optional) Decimal for the tax applied to this Transaction

shipping

14.99

(Optional) Decimal for the shipping included in this Transaction

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